What it is: A tubing mascara that instantly lifts and curls lashes by 50 percent—and keeps them lifted for up to 24 hours. Formulation Type: Curling, Lengthening. Benefits: Long-wearing. Ingredient Callouts: Free of parabens and contains less than one percent synthetic fragrance. What Else You Need to Know: Zero Gravity Mascara gives next-level lift for lashes without a pinch, pull, or tug. This mascara’s brush and formula work together to lift, curl, and lengthen your natural lashes—and keep them lifted for up to 24 gravity-defying hours. No curler required. The weightless gel formula with flexible polymers keeps lashes feeling featherlight—and never droopy—for an all-day upturned lash look that makes eyes appear bigger and brighter. The curved brush lifts and sets lashes. The inner curve scoops up every lash, while the outer curve helps to set and hold the lift in place. Mascara resists rain, sweat, humidity, and tears, yet rinses off easily with warm water thanks to poly-thermal technology. No makeup remover, no harsh tugging required. Clinical Results: In clinical testing on 11 women, after using product for 24 hours: - Instantly lifts and curls lashes by 50% and lengthens by 47%. In consumer testing on 120 women after using product for 1 week: - 89% say lashes immediately look lifted. - 89% say mascara stays all day. - 88% say lashes feels weightless all day. Size: 0.27 FL OZ. Color: Black. Gender: unisex. Age Group: adult. Material: NONE.