What it is: A hydrating cleanser with Smart Moisture Technology™ to target areas of dryness, leaving hair soft, shiny, and moisturized—without weighing it down. Hair Type: Fine, Medium, and Thick. Hair Texture: Straight, Wavy, Curly, and Coily. Hair Concerns: - Damage/Split Ends/Breakage. - Dryness. - Color Safe. Key Benefits: - Targets dry areas of hair. - Helps prevent moisture loss. - Promotes healthy hair. Highlighted Ingredients: - Smart Moisture Technology™: Targets dry areas of hair for custom hydration. - Hyaluronic Acid, Niacinamide, and Amino Acids: Form a protective barrier to prevent moisture loss. - Antioxidant Complex: Promotes healthy hair. Ingredient Callouts: Free of parabens, phthalates, and mineral oil. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: Great for all hair types, this shampoo treats dry, thirsty strands to targeted, customized hydration with Smart Moisture Technology™. It forms a protective barrier to inhibit moisture loss and boosts hair health with an antioxidant-rich blend of aloe leaf juice, jackfruit extract, and prickly pear oil. Fragrance Description: The Coconut Colada scent features notes of coconut, muguet, and coconut water. Size: 8.5 FL OZ. Color: None. Gender: unisex. Age Group: adult.