What it is: .  . A sulfate-free repairing shampoo that gently cleanses, repairs bonds and removes calcium build-up for stronger and healthier hair. Hair Texture: Straight and Wavy. Hair Type: Fine, Medium, and Thick. Hair Concerns: - Damage, Split Ends, and Breakage. - Dryness. - Shine. Key Benefits: . - Removes calcium buildup for stronger hair inside and out. - Repairs persistent damage, reversing stiffness and dullness for enhanced shine. - Visibly reverses hair damage. Highlighted Ingredients: - Citric Acid: This organic acid acts from surface to core to deeply repair bonds and remove calcium build up. - Glycine: This amino acid penetrates hair's inner layer, dramatically reduces breakage, and helps to neutralize dullness, and stiffness. Ingredient Callouts: Free of sulfates SLS & SLES. What Else You Need to Know: . Premiere shampoo visibly reverses hair damage* through innovative dual-action technology, which repairs bonds & removes calcium build-up for stronger hair inside and out**. Repairs persistent damage, reversing stiffness and dullness caused by calcium build up from your shower water. Leaves hair 99% stronger* & healthier with 75% more shine*** and 93% less breakage**** . *Damage linked to frizz, dullness, roughness. Based on an instrumental and consumer test. **System of Concentre, bain & fondant *vs. non conditioning shampoo. ***vs. unwashed hair. **** vs. non conditioning shampoo. Fragrance Description: This luxurious scent is comprised of mandarin and citrus top notes, silky and delicate floral middle notes, and finishes with rich woody bottom notes. Clinical Results: In a study with continuous use of the full system: - 99% of hair's original strength was restored. In a study vs. unwashed hair: - 73% more shine. - Hair was 2 times smoother. In a study vs. non conditioning shampoo: - 93% stronger. This product is an. Allure. Best of Beauty award winner. Size: Standard. Color: None. Gender: unisex. Age Group: adult.