The Leica M has stood for vivid and authentic images taken at the center of action since its launch in 1954. The Leica M11-P continues in this tradition providing photographers a tool to create authentic images that record historic moments or life’s memories. With the M11-P, Leica acknowledges the invaluable work of all photographers and preserves the trust and transparency in digital content and its sources.Content CredentialsIt is the world’s first camera to create a seamless chain of authenticity from capturing to publication with Content Credentials through the Content Authenticity Initiative. Leica Camera once again shows a pioneering spirit and creates another milestone in the history of photography by introducing the Leica M11-P. It is the world’s first camera to store metadata by attaching Content Credentials at the point of capture to protect the authenticity of digital images. Content Credentials are the digital nutrition label and most widely adopted industry stand for content of all kinds, and the foundation for increased trust and transparency on consumable content. The M11-P boasts a discreet design with a durable sapphire anti-reflection LCD cover, 256GB of internal memory and a 60MP BSI CMOS sensor with Triple Resolution Technology.Leica M11-P and Content CredentialsRevolutionizing the landscape of authentic storytelling, the new Leica M11-P is the first to seamlessly integrate Content Credentials through the Content Authenticity Initiative, spearheaded by Adobe. A ground-breaking opportunity to verify moments in time, taking responsibility of the provenance of a moment - ensuring that every photo you take stands as a hallmark of credibility, integrity, and innovation in the ever-evolving world of photography.