What it is. : A gentle clarifying shampoo that deeply cleanses hair, removing product and pollution buildup, excess oil, and heavy metals deposited from hard water. Hair Texture: Straight, Wavy, Curly, and Coily. Hair Type: Fine, Medium, and Thick. Hair Concerns: - Shine. - Color-Safe. - Scalp Buildup. Key Benefits: -Improves color vibrancy. - Helps treatments work more effectively. - Reveals soft, shiny, manageable hair. Highlighted Ingredients: - Magnetic Polymer: Acts like a magnet by attracting product buildup and removing it from hair. - Naturally Derived Chelating Agent: Removes heavy metal buildup caused by hard water. - Activated Charcoal: Detoxifies hair by absorbing odors and impurities. Ingredient Callouts: Free of parabens, formaldehydes, and sulfates SLS & SLES. It is also cruelty-free. What Else You Need to Know: Unlike other clarifying shampoos, Living Proof's is a non-stripping formula that doesn't overcompensate with conditioning agents. This cream to lather formula offers a weekly reset, removing buildup to keep hair cleaner for longer* and reveals your hair's natural brilliance. *When used with Living Proof conditioners. Clinical Results: In laboratory testing compared to baseline, results included: - Removes 97% of product buildup with one wash. - Removes 95% of sebum and pollution with one wash. - Removes 65% of copper with one wash. Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here - https://www.sephora.com/beauty/clean-planet-aware. Size: 8 FL OZ. Color: None. Gender: unisex. Age Group: adult.