What it is: . A silky matte lipstick with up to 12-hour, full-coverage color and up to eight-hour moisture in a creamy formula that conditions and nourishes lips. Benefits: . Hydrating, Long-wearing. Highlighted Ingredients: - Coconut Oil, Shea Butter, and Cocoa Butter: Condition and nourish lips. Ingredient Callouts: Free of parabens. What Else You Need to Know: This iconic matte lipstick delivers bold pigment with a creamy texture and a silky matte finish. It wears comfortably for up to 12 hours without flaking, caking, or feathering. Lips feel soft and look visibly fuller with up to eight hours of moisture. Clinical Results: In consumer testing on 120 women, after using product for 1 week: - 98% said this lipstick feels comfortable throughout wear. - 95% said this lipstick provides high-impact color throughout wear. In consumer testing on 109 women, after using product for 1 week: - 96% said this lipstick leaves lips feeling soft/smooth. Size: .12Oz. Color: You Wouldnt It. Gender: unisex. Age Group: adult. Material: NONE.