Rusk Deep Shine Color Hydrate Shampoo & Conditioner & Styling Cream is a sulfate free and paraben free formula made for those with color treated, dry hair. Helps to moisturize hair, boost shine, fight frizz, and makes hair silky to the touch and easier to manage and style. When caring for your hair or creating a daily hair care routine, it is always important to keep certain things in mind. Wash hair less often. Over washing can cause dryness, dullness, irritate scalp and breakage. Use gentle shampoos that are sulfate free or that use mild sulfates. Unless you have oily hair, which sometimes requires a deeper cleansing. Use a daily hair conditioner and weekly hair mask to treat any special area of concern with your hair such as dryness, breakage, color protection, volumizing.