Brand from Japan: Shabondama Soap. You can use it from the day you are born.Shabondama Baby Soap Foam Type will be renewed with plenty of 3 times more foam (compared to our company's product). The ample foam makes it easy to palm-wash and wash a baby's entire body with a single push. This additive-free soap uses avocado oil, which is hypoallergenic and has excellent moisturizing properties, as a raw material for the potash soda base, and is free of fragrances, colorants, antioxidants, and synthetic surfactants. It rinses off easily with excellent lather, and its natural moisturizing ingredients leave the skin moist and smooth. It keeps baby's skin healthy.