TheRoux features artwork from artist Jessica Roux. 100% Australian wool, each hat has the artwork applied using our proprietary method. Our hats feature an adjustable interior band to get your perfect fit. This hat is a pencil brim which has a slightly upturned edge. This hat may feel stiffer than a traditional rancher- this is intentional, and is meant to hold the upturned edge. 100% Australian wool Artwork will not fade, transfer, smudge, or flake. Hats are spot clean only If brim is misshapen, easily correct by heating hat body on top of brim (no direct heat on artwork) using a steamer or an iron and holding in desired shape as hat cools.