The deep-cleaning, natural whitening toothpaste you’ve always been looking for… Holi (pearly) whites combines powerful, active ingredients for a refreshed, clean mouth—combating bacteria & plaque while strengthening & whitening teeth, soothing gums, and nurturing a balanced oral microbiome. Combining unparalleled concentrations of the highest quality ingredients—all studied for their profound oral health benefits—our signature formula blends Manuka honey (clinically studied for its ability to strengthen teeth and gums); pearl powder and N-HA for whitening; probiotic strain Lactobacillus Salivarius; and a blend of gum-soothing essential oils clove, peppermint, and cinnamon for a refreshing minty taste. THE BENEFITS: • Deep cleans, naturally whitens and polishes teeth without damaging enamel with pearl powder, N-HA (Nano-Hydroxyapatite), calcium carbonate, and hydrated silica. • Combats harmful bacteria and reduces plaque with the antibacterial properties of Manuka honey and lauric acid-rich coconut oil. • Aids in remineralization and strengthens tooth enamel without fluoride through the biometric properties of N-HA and Theobromine. • Supports a holistically balanced oral microbiome through the probiotic strain Lactobacillus Salivarius. • Soothes gums with clove oil, aloe vera, and jojoba seed oil. • Offers a naturally refreshing, minty-sweet flavor and soft yellow hue from Manuka honey blended with clove, peppermint, and cinnamon bark essential oils. KEY INGREDIENTS: Manuka Honey: Rich in enzymes, antioxidants, and nutrients, Manuka honey is a superfood that supports a holistically healthy oral microbiome, with antibacterial properties that help break down plaque and antiviral properties that fight against infection…all while lending a delicious, slightly sweet flavor. Pearl Powder: Rich in magnesium, calcium, and antioxidants, pearl powder is a gentle abrasive that supports effectively brightening teeth and removing stains without damaging enamel. Studies have also shown its anti-inflammatory and antibacterial properties can support overall gum health through reduced irritation and control of oral bacteria. Nano-Hydroxyapatite (NHA): An advanced biomimetic that has been studied to effectively remineralize early stages of tooth decay and cavity prevention, strengthen enamel, help reduce plaque and oral sensitivity, and give teeth a whiter appearance. Lactobacillus Salivarius: A probiotic strain that helps maintain a balanced oral microbiome, promoting fresher breath and healthier gums. Peppermint, Clove, & Cinnamon Bark Oils: Essential oils for freshening breath while offering antimicrobial benefits and supporting gum health. Theobromine: Derived from cacao, Theobromine has been studied as an aid in strengthening tooth enamel with higher effectiveness than fluoride. Calcium Carbonate & Hydrated Silica: Natural abrasives that help loosen plaque and polish teeth without compromising enamel integrity. Xylitol & Stevia Leaf Extract: Plant-based...