What it is: An easy-to-use purple shampoo foam for brighter, longer-lasting blonde with triple-action tech that removes and neutralizes brass with no staining. Hair Texture: Straight, Wavy, Curly, and Coily. Hair Type: Fine, Medium, and Thick. Hair Concerns: - Brassiness. - Color Fading. - Color Safe. Key Benefits: - Removes brass-inducing metals and minerals with ionic detox. - Neutralizes brassiness with precision violet technology that won’t stain or overtone. - Defends against future brass with biopolymer to help prevent reattachment of metals and minerals during washing. Highlighted Ingredients: - K18 Triple-Action Technology: Removes metals and minerals, neutralizes brass, and defends against future brass. Ingredient Callouts: This product is vegan. What Else You Need to Know: This is the first triple-action blonde protection for blonde like new, hair like new.* It’s powered by K18 triple-action technology, TripleBright, which not only neutralizes existing brass but also removes up to three months of brass, causing hard water buildup in one wash* and protects against future brassiness by preventing metals and minerals from reattaching. The easy-to-apply foam neutralizes brassiness without staining or over-toning, so ideal hair tone is restored and evened* instantly and over time for all highlighted and lifted tones. *k18hair.com/disclaimers. Fragrance Description: Top notes: blood orange, grapefruit, mandarin, tangerine. Middle notes: cyclamen, jasmine, wild honeysuckle. Dry-down notes: cedarwood, tonka bean, sandalwood. Clinical Results: In a scientific test following 1 application of TripleBright: - 1 wash removes up to 3 months of brass from hard water. In a study of 37 bleached/highlighted subjects after using TripleBright at least 1X a week for 3 weeks: - Ideal hair tone is restored and evened. Clean at Sephora. Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here - https://www.sephora.com/beauty/clean-planet-aware. Size: 4.2 FL OZ. Color: None. Gender: unisex. Age Group: adult. Material: OTHER MATERIAL.