Brand from Japan: Kose. The whitening active ingredient kojic acid (which means suppressing melanin production and preventing blemishes and freckles) directly targets the source of blemishes (melanocytes).How to use:Use in the morning and evening after toning your skin with lotion. Press the pump to dispense a small amount into your palm and gently apply to your face.When the contents are running low, remove the pump and dispense directly into your palm. Please use according to the instructions.Avoid using over a wide area or frequently. When using in combination with other whitening cosmetics, use one product at a time while observing your skin's reaction.