Our Jesse a hat with a bold soul: western in attitude, artisanal in execution. The Negramaro-colored Panama Brisa—an intense black with deep reflections—gives it an uncommon stage presence. The medium curved brim and leather cord complete a silhouette that recalls the southern lands, not the American Wild West. The raised side flaps are crafted according to tradition. To take care of a Panama hat, always grab it from the edges and not from the dome to avoid deformation. Keep it in a dry place, away from direct sun, and use a rigid box to maintain its shape. Clean it with a damp cloth or soft brush, avoiding excess water. If it gets wet, let it air dry away from direct heat sources. These devices will ensure its beauty and durability. Straw 100%