The largest distributor of sports memorabilia in the United States, The Score Board, Inc. markets sports and entertainment memorabilia through retail stores, mail-order catalogs, and on cable television. Score Board began as a distributor of baseball trading cards before branching out into other sports and into the market for entertainment memorabilia. During the late 1990s, the company owned licensing agreements to market Star Trek and Star Wars memorabilia, as well as contracts with numerous famous athletes for the provision of autographed memorabilia. Sales of memorabilia accounted for roughly one quarter of the company's total sales during the late 1990s with the balance derived from the manufacture and sale of sports related trading cards.