About the brand: Finely-crafted home furnishings with a unique flair. Color/pattern: ivory Design details: Elevate your space with the timeless charm of the Hand-Hooked Wool Area Rug, featuring an enchanting floral pattern that combines traditional artistry with modern aesthetics. Crafted with care in the heart of India, this large 10' x 14' rectangle rug boasts a plush 3/8" pile height that offers a luxurious underfoot experience. Enveloped in an elegant ivory base, the rug is adorned with a symphony of florals and foliage in a vibrant palette that injects life and color into any room. The intricate design showcases a harmonious blend of reds, greens, blues, and yellows, framed by a distinguished border that further accentuates its allure. Painstakingly constructed using a hand-hooked technique, each loop of premium wool is pulled through a sturdy backing, ensuring durability and longevity. This process not only adds depth and texture to the design but also allows for detailed precision that machine-made rugs cannot replicate. Whether gracing your living room, bedroom, or dining area, this wool area rug is not just a floor covering but a piece of art that speaks volumes of your taste for the finer things. With its graceful design and superior craftsmanship, this area rug promises to be a cherished addition to your home decor collection. 3/8" pile; hand hooked; n/a backing Suitable for indoor use Wool Use rug protectors under the legs of heavy furniture to avoid flattening of your rug pile. Rotating your rug every few months will help relieve areas from excessive wear. Packing and shipping may cause temporary creases in area rugs. To remove them back-roll/reverse roll your rug and allow time for the creases to relax. Wool rugs, especially new wool rugs, may shed. To reduce excessive shedding, vacuum your rug 1-2 times per week in the direction of the pile. Shedding should diminish within several weeks. Vacuum thoroughly at least once a week with a canister vacuum. Do not engage beater bars. Rugs placed in high traffic areas of the home, office or rugs exposed to household pets should be vacuumed more frequently. Avoid vacuuming the fringes of your rug, especially those on hand-knotted rugs. Use a broom to clean fringes. Brushing is the best way to remove stubborn pet hairs that the vacuum misses. For short pile area rugs, use a carpet brush or carpet sweeper. For longer pile a carpet rake works well. For rugs that are relatively easy to handle, bring them outdoors and shake vigorously to remove excess debris. For lighter stains or spills on synthetic yarns, sponge clean the area with cold water and mild detergent. For harder to remove stains, professional rug cleaning is recommended. Imported Please note: Measurements were taken by hand and are approximate; Please allow for slight variations.