Schwarzkopf BlondeMe Blonde Toning Creative Pastel Tones Lilac is a demi permanent hair color that provides a red tone to the hair. Demi permanent hair color lasts for about 24 washes and gradually fades over time. It is less damaging to your hair than permanent color because it doesn't contain ammonia or peroxide. Ideal for those who want to add a subtle, color to their hair. The end result will depend on the starting hair color and condition, as well as the application technique and processing time. Schwarzkopf is known for its vibrant and long lasting shades, as well as its conditioning properties that leave the hair feeling soft and smooth. It is a popular choice among professional hair colorists and is widely used in salons around the world. How to use - Mix color lotion in a 1 - 1 ratio. Mix well until the color is smooth and consistent. Apply color mixture to dry, unwashed hair using a brush or applicator bottle. Start at the roots and work your way down to the ends, making sure to saturate the hair evenly. For best results, use a comb to distribute the color evenly. Leave the hair color on for 20 to 25 minutes. After processing, rinse the hair thoroughly with warm water until the water runs clear. Shampoo with color safe shampoo and condition. This is a unisex product. Comes in creams form. Set of 2, each 2.02 oz.