About this product

Name: Sony - Alpha 7 IV Kit with SEL28702 Lens - Black
Brand: Sony
SKU: a9212ba8f06e7156307a5149e88e2a7d
Price: 2698 USD
Availability: InStock

Quick Questions

Generating personalized questions...

Generated by Xonefy

Questions and answers are generated by Xonefy based on product information. For detailed specifications, please refer to the manufacturer's documentation.

Black

Smart Summary

Generated by Xonefy

Sony Alpha 7 IV Kit with SEL28702 Lens - Black

Capture stunning images with the Sony Alpha 7 IV Kit, featuring the versatile SEL28702 lens. This full-frame mirrorless camera boasts a 33MP sensor, delivering exceptional detail and vibrant colors. The advanced autofocus system ensures sharp focus on your subjects, whether you're shooting portraits or landscapes.

The included 28-70mm lens offers a perfect range for various photography styles, from wide-angle shots to close-ups. With its sleek black design, this kit is not only powerful but also stylish. Elevate your photography game with the Alpha 7 IV and experience professional-quality results!

Sony - FE 24-70mm F2.8 GM II Full-Frame Constant-Aperture Standard Zoom G Master Lens for E-mount Cameras - Black

The full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the Full Frame F2.8 constant aperture Standard Zoom lens.

Brand: SonyCustom Shipping

$2449.99

NiSi - 100x150mm Explorer Nano IR Medium Graduated Neutral Density (8) 0.9 Filter, 3 Stop

The NiSi Explorer Collection 100x150mm Nano IR Medium Graduated Neutral Density Filter - GND8 (0.9) - 3 Stop is part of our Explorer Series for made for adventure. The filters feature a special glass hardening process that makes them double the strength of typical glass filter. The Explorer series are much less prone to accidental breakage and perfect for active photographers. Double the Strength of Typical Glass Filter B270 Glass IR Layers for Accurate Color Low Reflection Nano Coating Compatible with 100mm Filter Holder systemsThe NiSi Explorer Collection 100x150mm Nano IR Medium Graduated Neutral Density Filter - GND8 (0.9) - 3 Stop is a rectangular filter that helps to darken specific areas of an image, such as bright skies while allowing for a normal, unaffected exposure in the other regions of the image. The filter is densest at the edge and tapers to clear by the middle, with a medium-edged line of transition between the dense and clear areas. A neutral density filter with a medium-edged line of transition is particularly useful for images that feature buildings, small mountains and other elements that protrude into high into the skyline. The transition zone of a medium is 40% smaller than a Soft GND and is wonderful for shooting at sunrise and sunset.NiSi GND filters do not affect the coloration of the image, offer a true to life color and are made from high-quality optical glass (not resin) with nano coating to prevent losing any single bit of detail. By using neutral density filter the camera is vulnerable to infrared light which will cast the unwanted red color to the photos when shooting at a small aperture. NiSi GND filters have an infrared protection coating layer to eliminate the infrared light through the lens to bring back the natural true to life color.The NiSi Explorer Collection is made from B270 tempered glass. It features the same Nano coating process as our optical glass filters. This filter is tempered and hardened making it much less prone to accidental damage but this does not mean it is unbreakable. After a long period of time, the hardening may decline. The NiSi 100mm filter system is great for cameras with lenses that have a standard filter thread from 49 mm to 95mm. Are They Shatterproof No. We introduced these filters for two reasons: To give you more options and to provide education in the market. B270 glass is a general purpose glass with good clarity and light transmission. It is used in many applications from high-quality touch screens and LCD covers to lens protection filters. B270 glass filters are a good quality glass filter which can be tempered or toughened, which has advantages. It is stronger than Optical quality glass and in most cases, it will survive drops from approx.. 1m onto concrete. However if dropped on a corner it may still chip and there is more risk of the lateral shock traveling through the glass and shattering it.The toughening process for this glass degrades over time. The time frame is...

Brand: NiSiCustom Shipping

$145

Canon - EF 75-300mm f/4.0-5.6 III Lens + Bundle for T5 T6 T3i T6i 70D 80D 60D T6i - Black

Canon EF 75-300mm f/4.0-5.6 III Lens – The EF 75-300mm f/4-5.6 III from Canon is a compact, lightweight 4x telephoto zoom lens ideal for shooting sports, portraits, wildlife, and everyday subjects. Its extended focal range allows you to magnify distant subjects and naturally compress space within the frame, while the shallow depth of field at longer focal lengths produces smooth, attractive bokeh. The newly developed micro motor delivers faster, quieter autofocus, and the improved zoom mechanism ensures smoother zooming. A silver ring on the front of the zoom ring adds a refined touch. The lens maintains a minimum focusing distance of 4.9', even at full telephoto. Includes: 58mm UV Filter, Cap Holder, and 5-Piece Cleaning Kit.

Brand: CanonCustom Shipping

$192.98$219.99

12% OFF

Sigma - 35mm f/1.4 DG II Art Lens for Sony E with Advanced Accessory and Travel Bundle 304965 35mm Lens for Sony E - Black

Improving on one of the most versatile lenses in Sigma's lineup, the 35mm f/1.4 DG II Art is a smaller, lighter, and optically refined update to their classic wide-angle prime lens. This version II lens sees a noticeably more portable design along with new optics, a new AAC coating, and improved focusing performance to make this all-around lens better for all situations and creators.

Brand: SigmaCustom Shipping

$1119

B&W - 72mm XS-Pro Vario Neutral Density MRC Nano Filter - 0.3 to 1.5 (1 to 5 stops)

How can you achieve the perfect exposure and depth of field in your photography, even in challenging lighting conditions The B+W 72mm XS-Pro Vario Neutral Density MRC Nano Filter is the high-quality solution you need. This durable and versatile filter offers a variable neutral density range from 0.3 to 1.5, equivalent to 1 to 5 stops, providing you with the efficiency and flexibility to fine-tune your exposure and depth of field with precision.Crafted for professional use, the B+W ND Vario filter features an XS-Pro mount with a convenient index setting, allowing photographers to seamlessly adjust the density level to their specific requirements. Whether you're capturing a cascading waterfall or a bustling cityscape, this filter gives you the control to convey motion with a slower shutter speed or achieve a shallower depth of field even in bright conditions.The multi-coated design of this filter is a testament to its superior construction, significantly reducing reflections and glare to enhance image quality and contrast. The MRC Nano coating is an advanced technology that adds an extra layer of protection, making the filter scratch-resistant and easier to clean. The nano coating's lotus effect ensures that water droplets bead up and slide off the surface, simplifying maintenance and ensuring your images remain clear and unaffected by the elements.This 72mm circular filter is compatible with a wide range of lenses, designed to meet the needs of both amateur and professional photographers. The extra-wide (EW) design of the XS-Pro Vario ND mount minimizes the risk of vignetting, ensuring that your wide-angle shots are captured flawlessly, even with most 17mm lenses on a full-frame body.For those seeking even higher density options, the B+W ND Vario filter can be combined with additional B+W ND filters of fixed value. When stacking filters, the ND Vario should be positioned as the outermost filter to maintain optimal image quality.The B+W XS-Pro Vario Neutral Density MRC Nano Filter is available in various sizes to accommodate different lens diameters, ensuring that there's a perfect fit for your specific equipment. B+W recommends conducting your own tests with your equipment to confirm the exceptional results that this filter can deliver.Elevate your photography with the B+W 72mm XS-Pro Vario Neutral Density MRC Nano Filter, the professional's choice for achieving creative control and impeccable image quality in any lighting scenario..

Brand: Bowers & WilkinsCustom Shipping

$268.8

Sony - FX30 Digital Cinema Camera with FE 24-105mm f/4 G OSS Lens Bundle

Sony Cinema Line FX30 Super 35 Camera (Body Only) - Compact cage-free design with 4K up to 120p The Sony FX30 is a compact cinema camera with a 20.1MP APS-C sensor, Dual Base ISO, and 14+ stops of dynamic range. It supports 4K 120p video, 16-bit RAW output, S-Cinetone, Cine EI modes, and user LUTs for cinematic results.

Brand: SonyCustom Shipping

$3498

Tamron - 28-75mm F/2.8 Di III VXD G2 Standard Zoom Lens for Sony E-Mount - Black

The Tamron 28-75mm F/2.8 Di III VXD G2 (Model A063) provides outstanding resolution and superb overall performance in a lightweight and compact zoom lens for Sony E-mount full-frame mirrorless cameras. High definition and spectacular image quality are the key areas of advancements. The Model A063 features a redesigned optical system but maintains a size similar to its predecessor. The lens provides exceptionally strong optical performance, edge-to-edge across the frame, throughout the entire zoom range, along with the soft, beautiful bokeh effects that are distinctive to fast aperture lenses. The lens features Tamron’s VXD autofocus motor to enable high speed, high precision auto-focusing. Closeup shooting capabilities have also been improved and achieve an MOD of 7.1” at 28mm and a maximum image magnification ratio of 1:2.7. It is equipped with new, groundbreaking features that enable users to easily perform customization and firmware updates themselves. For example, users can reverse the direction of the focus ring for manual focus operation. Additionally, Tamron has adopted a new design with improved ergonomics and revised the exterior coating of the lens body to improve scratch resistance. The filter size is 67mm, which is standard among Tamron's fast aperture zoom lens series and enables the sharing of lens caps, filters, and other accessories. In addition to features such as Moisture-Resistant Construction and a protective Fluorine Coating, the lens supports various features built into Sony E-Mount cameras, including Fast Hybrid AF, Eye AF and in-camera lens corrections (shading, chromatic aberration, distortion).

Brand: TamronCustom Shipping

$799$899.99

11% OFF

NiSi - True Color ND-VARIO Pro Nano Variable ND Filter (77mm, 1- to 5-Stop)

77mm variable neutral density filter. Allows reduce shutter speeds and wider apertures. Variable 0.3 to 1.5 neutral density. Reduces exposure by 1 to 5 stops.

Brand: NiSiCustom Shipping

$225

March 22, 2026

iPhone 17e Just Launched - Prices Drop on iPhone 16e and 15

Apple iPhone 17e launch triggers price drops across iPhone 16e and iPhone 15. Here are the best deals and what to buy right now.

By Max Basaria

October 8, 2025

Helly Hansen Launches Exclusive 40% Discount Code for Early Shoppers

Helly Hansen offers 40% off with code FFPRO25BWK3CCZ at hellyhansen.com and hhworkwear.com until October 14, 2025. Don’t miss this limited-time deal.

By Willie Redmond

December 25, 2025

iPhone Fold Dummy Suggests Apple Is Rethinking the Future of Smartphones

A leaked iPhone Fold dummy reveals Apple’s radical foldable phone design, featuring a square shape and a tablet-like display when unfolded.

By Willie Redmond

September 16, 2025

Best Lifestyle Apps to Organize Your Busy Schedule

Explore the best lifestyle apps to plan tasks, track habits, health care and save time. Stay on top of life with these smart daily tools.

By Willie Redmond

View All Articles

About this product

Sony Alpha 7 IV Kit with SEL28702 Lens - Black

You might also like

Sony - FE 24-70mm F2.8 GM II Full-Frame Constant-Aperture Standard Zoom G Master Lens for E-mount Cameras - Black

NiSi - 100x150mm Explorer Nano IR Medium Graduated Neutral Density (8) 0.9 Filter, 3 Stop

Canon - EF 75-300mm f/4.0-5.6 III Lens + Bundle for T5 T6 T3i T6i 70D 80D 60D T6i - Black

Sigma - 35mm f/1.4 DG II Art Lens for Sony E with Advanced Accessory and Travel Bundle 304965 35mm Lens for Sony E - Black

B&W - 72mm XS-Pro Vario Neutral Density MRC Nano Filter - 0.3 to 1.5 (1 to 5 stops)

Sony - FX30 Digital Cinema Camera with FE 24-105mm f/4 G OSS Lens Bundle

Tamron - 28-75mm F/2.8 Di III VXD G2 Standard Zoom Lens for Sony E-Mount - Black

NiSi - True Color ND-VARIO Pro Nano Variable ND Filter (77mm, 1- to 5-Stop)

iPhone 17e Just Launched - Prices Drop on iPhone 16e and 15

Helly Hansen Launches Exclusive 40% Discount Code for Early Shoppers

iPhone Fold Dummy Suggests Apple Is Rethinking the Future of Smartphones

Best Lifestyle Apps to Organize Your Busy Schedule

Sony - Alpha 7 IV Kit with SEL28702 Lens - Black

About this product

Sony Alpha 7 IV Kit with SEL28702 Lens - Black

You might also like

Sony - FE 24-70mm F2.8 GM II Full-Frame Constant-Aperture Standard Zoom G Master Lens for E-mount Cameras - Black

NiSi - 100x150mm Explorer Nano IR Medium Graduated Neutral Density (8) 0.9 Filter, 3 Stop

Canon - EF 75-300mm f/4.0-5.6 III Lens + Bundle for T5 T6 T3i T6i 70D 80D 60D T6i - Black

Sigma - 35mm f/1.4 DG II Art Lens for Sony E with Advanced Accessory and Travel Bundle 304965 35mm Lens for Sony E - Black

B&W - 72mm XS-Pro Vario Neutral Density MRC Nano Filter - 0.3 to 1.5 (1 to 5 stops)

Sony - FX30 Digital Cinema Camera with FE 24-105mm f/4 G OSS Lens Bundle

Tamron - 28-75mm F/2.8 Di III VXD G2 Standard Zoom Lens for Sony E-Mount - Black

NiSi - True Color ND-VARIO Pro Nano Variable ND Filter (77mm, 1- to 5-Stop)

iPhone 17e Just Launched - Prices Drop on iPhone 16e and 15

Helly Hansen Launches Exclusive 40% Discount Code for Early Shoppers

iPhone Fold Dummy Suggests Apple Is Rethinking the Future of Smartphones

Best Lifestyle Apps to Organize Your Busy Schedule

Sony - Alpha 7 IV Kit with SEL28702 Lens - Black