The Hisense UR9 Series brings RGB MiniLED (Powered by Chromagic Technology) to a new premium lineup — generating pure red, green, and blue light individually instead of filtering it from a traditional backlight. Unlike TVs that chase brightness and dimming zones, this approach delivers likelike color so everything you watch is more true to life. Every detail shines through thanks to greater color purity, True 100% BT.2020 coverage*, and Pantone Validated color accuracy. This innovative technology reduces blue light exposure by up to 50%* while also delivering greater energy efficiency without compromising performance. The Hi-View AI Engine RGB automatically optimizes every frame which means you don't have to adjust settings. The Ultra-Low Reflection Obsidian Panel keeps deep blacks and vivid highlights clear in any lighting, while a Native 180Hz Refresh Rate ensures smooth, blur-free motion for sports and gaming. A 4.1.2 Multi-Channel Sound system tuned by Devialet rounds out the experience with powerful, immersive audio. The UR9 brings together Hisense's most advanced technologies for a next-generation home entertainment experience that looks more real, transforming an ordinary movie night into an extraordinary viewing party.